This includes carefully assessing the longevity of each new product. A product that does not enhance a customer and their sports achievements won't even be put into production. To ensure this, Houdini makes it a point to critically evaluate every design from all angles. A hiker, mountaineer or skier can clothe themselves in Houdini products with a clear conscience. Starting with the cut and the choice of fabrics all the way to proven sustainable production methods. Houdini products are to be pleasantly experienced with every sense. Houdini's intentions go much further than these basic requirements, however. Funtional and stylish outdoor clothingįunctional outdoor clothing should protect against rain and wind and be highly breathable. The designers at Houdini view themselves as part of a sustainable revolution and put great emphasis on the best possible outdoor experience while reducing the ecological impact as much as possible. Functional outdoor clothing mustn't just be functional at Houdini, it must also look good. Such stretchable fleece was more or less unknown in Europe at the time and Lotta was so amazed by this amazing material that she designed a small collection of base layers for climbers, mountaineers and skiers.īut Lotta went a step further than just that. On a climbing and skiing trip in New Zealand in the early 90s, Lotta Giornofelice, founder of Houdini, discovered a stretchable fleece fabric. Also, the subscriber shall communicate Atlas of the Future any modifications of their Personal Data stored, so that the information stored by Atlas of the Future remains at all times updated and error-free.Innovative and unconventional minds impress in the field of outdoor: LOPD, Calabria, 10 6-3 08015 - Barcelona (Spain) and/or by e-mail, clicking here. The subscriber shall notice their will, either under written form addressed to Democratising The Future Society SL, Ref.

Such file is duly incorporated in the Spanish Data Protection Agency and protected in compliance with the security measures established in the applicable legislation.Subscribers may exercise, at any time, their rights of access, rectification, cancellation and/or opposition regarding their Personal Data. In compliance with Organic Law 15/1999, of 13 of December, on Personal Data Protection, and the development of Rules of Procedure, approved by Royal Decree 1720/2007, of 21 of December, Atlas of the Future subscribers may be required to provide Personal Data, which will be included in a file owned by Democratising The Future Society SL. author_website_title_3 author_website_title_4.author_website_title_1 Goldapple Strange Fruit.author_name Lisa Goldapple, Editor, Atlas of the Future.project_website_title_1 Houdini Sportdwear website.Caution: contains an economics puppet rap battle! In April 2017 Houdini proved that their clothes are biodegradable by composting its old athletic apparel made from its 100% wool line and using it to grow food. They cooked a fine dining menu at a pop-up restaurant in Stockholm – using vegetables grown from the soil of their decomposed base layers.ĪtlasAction: Houdini Sportswear was mapped by renegade economist Kate Raworth in her AtlasChart Top 3. People who love this planet as much as we do and therefore want to help protect it.” We make products for curious people with big hearts. Houdini introduced their first products made from recycled polyester in 2007 and today sustainability is a central component in everything they do: “When we design our products, sustainability and functionality always go hand-in-hand – neither is of any value without the other. The company gained attention in an outdoor industry dominated largely by men. Her small-scale production of functional underwear quickly gained popularity among climbing circles.

They’ll take back any clothing you’ve used, repair it for you and recycle that fibre.įounded in 1993, Lotta Giornofelice discovered the largely-unknown stretch-fleece during a skiing and climbing trip to New Zealand. The only fibres they use are tensile wool: organic fibres that can be used again and again and recycled polyester and recycled nylon. Innovative outdoor brand Houdini Sportswear is creating sportswear so pure that you can eat it.īased in Sweden, with a passion for creating fantastic sportswear, they are making it in a circular economy that respects the living earth.

Houdini sportswear